Online video marketing for real estate steven presson

Video Marketing for Real Estate

The Future of Marketing

If a picture is worth a thousand words, a real estate video has the potential to be worth at least a million.

If we are living in the age of the Internet, we are entering the era of online video for every industry including real estate. The size and social prominence of video hosting sites like YouTube and Vimeo is growing by leaps and bounds. Even the all-powerful Facebook is losing ground to social networks that are completely or partially based on sharing videos (Vine, Snapchat, Instagram, Kik, etc.).

Online video is particularly useful for the real estate industry and something I began using to market my real estate listings in 2012. Because 90 percent of homebuyers use the Internet during their home search, online video gives me the opportunity to show potential buyers the features of my listings without ever meeting them. Listing videos give consumers a much better idea of what a house looks and feels like than listing photos can. This gives me the opportunity to quickly describe the listings’ important features as consumers are taken on video tours of them and made to feel like they are inside the property. What my sellers like most about the videos is that after a potential buyer has seen their property’s real estate video and made an appointment, it is usually a very qualified visit.

Video marketing can also be a very effective venue for marketing small luxury towns that someone from the Northeast (Manhattan, The Hamptons, etc.) might not be as familiar with. For example, small beach communities with under 500 single family homes like Ocean Ridge and Gulf Stream aren’t as well known to most as say Palm Beach. In 2011, I produced a 10 minute video; All About Ocean Ridge Florida as an opportunity to introduce the town to both out of state and international buyers. This has been a huge success as I have worked with numerous buyers from all over the world and sold many local properties that otherwise I wouldn’t have been able to. In the near future, I will be doing some of the other local towns including Gulf Stream, Hypoluxo Island and Manalapan.

I have positioned myself to be a leader in producing real estate videos and I invite you to take a look at three of my most recent works on the links below.

32 Spanish River Drive, Ocean Ridge

4110 N. County Road, Gulfstream

646 Lakeside Harbour Drive, Boynton Beach

 

Recent Testimonial

Steven, I have to tell you that in all the years that I've worked with various real estate agents, I've never experienced working with someone with the knowledge that you bring to the table. Your method of presenting homes in describing both the positive and negative aspects are flawless. When Joey and I began our…

Trusted friend. These words sum up how I feel about Steven and my family’s relationship with him as a realtor. He is professional who came highly recommended by many neighbors in Ocean Ridge. After I contacted him, I did notice that he had many listings in the surrounding area, so I felt confident about my…

Steven Presson is a diligent honest and passionate person that helps clients buy and sell real estate. He is not afraid to tell his clients the facts, which in the end is very helpful. I have been involved in over 20 transactions in the past 15 years, most of them high-end properties, and I can…

I am pleased to write this letter of reference for Steven Presson who has been my real estate broker for the past three years. I have found him to be a most knowledgeable realtor who caters in every way to his clients needs. He has boundless energy and his communication and social skills are excellent. You…

Dear, Steven Brad has already expressed our happiness but I haven't. Our house is Ocala closes today - yippee!!! I am so happy and it's all because of you!!! Thank you for sticking with us and knowing that we really wanted to move even though we said "NO more". You did stay persistent as you…

I am a developer and am always searching for new properties. I have done three transactions with Steve Presson and have been on both sides as a buyer and seller with Steve representing me. I met Steve a number of years ago from a listing he had for a home. I did not end up…

I wanted to take a moment to thank you for the wonderful job you did with the listing and sale of my home.  As a long-time resident of the Ocean Ridge area, I’m very familiar with a number of real estate agents, and there were many who wanted to represent me. My decision to work…

As a broker, realtor and investor locally and out of state, I understand the importance of choosing the best professionals with whom to work, particularly as an absentee seller. When I made the decision to sell my investment property in the Palm Beach area, I wanted to work with someone I could trust to handle…

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30 Briny Breezes Boulevard – Boynton Beach, FL

A perfect opportunity for a multi-unit beach and oceanfront residential development. Zoned for up to 8 dwelling units per acre and including 171′ of oceanfront…

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